About · Story · Resume

Designing the Future of Finance

I'm a Product Designer with 10+ years of experience in fintech and Web3, designing products that drive trust, adoption, and business growth.

Most recently, I led product design for Apex Fusion's Reputation System, contributing to 1,000+ wallet creations during its first month after launch through a product‑led onboarding experience.

Earlier, at Namics, I worked on UBS E‑Banking during a major digital transformation initiative in Swiss banking, gaining first‑hand experience designing for complex financial products.

Outside of work, I speak about product design and dApp UX at events including IXDA Belgrade and Web3 Academy.

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10+ years experience: Fintech · Crypto
B2B & B2C products: From startups to enterprise
End-to-end product design: Strategy → UX → UI
Based in Serbia: Available worldwide

Lead Product Designer

Apex Fusion · Contract · Belgrade, Serbia

Led the UX strategy for the core Reputation System and overarching Web3 infrastructure products.
Designed Blockchain Explorers for 3 distinct chains and architected the comprehensive Developer Portal.
Owned the end-to-end design for Reactor Bridge, ensuring clarity and strong mental models to help users comprehend complex cross-chain technology.
Integrated AI tools into the design lifecycle to accelerate high-fidelity prototyping and optimize data-heavy workflows.
Established scalable design systems and defined interaction principles for high-density applications.
Supported broader ecosystem needs by delivering core assets — from marketing sites and Telegram mini-apps to workshops and presentations at X spaces and conferences.

Sep 2024 — Present

Freelance Product Designer

Marija Studio · Self‑employed · Belgrade, Serbia · Remote

Freelance product designer specializing in high-impact fintech and Web3 products, translating complex data into clear, accessible interfaces. Core work ranges from optimizing website conversion analytics for Cedar Money and designing wallet flows for MozaikPay, to shipping new features for Solana-based applications like Zerg.

Selected clients Cedar Money MozaikPay Zerg Heapspace

Nov 2023 — Present

Senior Product Designer

Attic42 · Full‑time · Belgrade, Serbia

Web3‑focused venture builder. Worked as product designer on Bizzllet — a startup incubated within Attic42. Bizzllet is a self-custody multisig business wallet.

May 2023 — Nov 2023

Product Design Manager — New Products

Celsius · Full‑time · Belgrade, Serbia

Led product design for new product development at Celsius, with primary focus on the Crypto Credit Card app. Also contributed to maintenance and ongoing development of other company products.

Dec 2021 — May 2023

Product Designer

Joined Celsius as a Product Designer, focusing on the core wallet experience across web and mobile. Led design initiatives for crypto-backed loans, while contributing to the evolution of the broader product ecosystem.

Jun 2021 — Jan 2022

Product Designer

MVP Workshop · Full‑time · Belgrade, Serbia

Introduction to the Web3 space. Worked as product designer on projects including Aidonic and Celsius Wallet, gaining foundational expertise in decentralised application design.

Apr 2020 — Jun 2021

Senior Experience Designer

Namics — A Merkle Company · Full‑time · Belgrade, Serbia

Promoted to senior level. Led more strategic engagements across product design, design systems, and digital experience work for enterprise clients.

Dec 2018 — Apr 2020

User Experience Designer

Joined Namics as a UI/UX designer specialising in product design, design systems, and website design. Collaborated with enterprise clients in Swiss banking, insurance, and industrial sectors.

Selected clients UBS Swisscard Swiss Life Schindler Group

Aug 2017 — Dec 2018

Earlier

Web Designer · Communis & McCann Belgrade

Three years at fast-paced marketing agencies, creating responsive websites, branding, and interactive apps for digital and social media campaigns.

2014 — 2017

Speaking & Community

Invited speaker at IXDA Belgrade, Web3 Academy, and product design events.

Presented on user research, persona frameworks, and behavioral design
Spoke about Web3 product design, from core principles to complex DeFi applications
Shared approaches to design systems and scaling product design practices

Focus areas

Product design UX research Fintech Web3 Crypto wallets AI tools Product strategy Workshops

Looking for a designer who's done this before?

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Designing the Future of Finance

Experience 10+ years